MDes · UX/UI Visual Product Designer

Available for work

Improving experience for

Users and business


Every interaction is part of a journey
— everything is experience.

My skills

My skills

Linkedin

Linkedin

My journey

About me

Hi 👋🏻 my name is Samuel Silva.
I’m a MDes · UX/UI Visual Product Designer
who builds experiences that work — for people and for businesses.

Over the past 15+ years, I’ve collaborated with cross-functional teams across Latin America, the United States, and Europe to lead research, define product flows, prototype solutions, and turn ideas into real, high-impact products. I’ve helped organizations improve user engagement, streamline internal tools, and deliver consistent, scalable digital experiences.

Whether designing from scratch or evolving existing systems, I focus on creating experiences that feel intuitive, solve real problems, and drive measurable business value.

Over the past 15+ years, I’ve collaborated with cross-functional teams across Latin America, the United States, and Europe to lead research, define product flows, prototype solutions, and turn ideas into real, high-impact products. I’ve helped organizations improve user engagement, streamline internal tools, and deliver consistent, scalable digital experiences.

Whether designing from scratch or evolving existing systems, I focus on creating experiences that feel intuitive, solve real problems, and drive measurable business value.

Over the past 15+ years, I’ve collaborated with cross-functional teams across Latin America, the United States, and Europe to lead research, define product flows, prototype solutions, and turn ideas into real, high-impact products. I’ve helped organizations improve user engagement, streamline internal tools, and deliver consistent, scalable digital experiences.

Whether designing from scratch or evolving existing systems, I focus on creating experiences that feel intuitive, solve real problems, and drive measurable business value.

My Work

Portfolio

With over 250+ projects delivered, here’s a look at some of my latest work
—projects I’ve had the pleasure of collaborating on with amazing teams.

Disensa - Latam

Disensa - Latam

Disensa - Latam

Led the redesign of the largest hardware ecommerce platform in Latam, co-creating with stakeholders from over 5 countries to deliver innovative shopping experiences.

Led the redesign of the largest hardware ecommerce platform in Latam, co-creating with stakeholders from over 5 countries to deliver innovative shopping experiences.

Led the redesign of the largest hardware ecommerce platform in Latam, co-creating with stakeholders from over 5 countries to deliver innovative shopping experiences.

Design Thinking

Research

User Testing

Design System

Desktop UI

Mobile UI

DirectA - USA - Canada

DirectA - USA - Canada

DirectA - USA - Canada

Led the redesign of the customer portal, collaborating closely with the DesignLab research team to deliver a seamless, user-centered experience.

Led the redesign of the customer portal, collaborating closely with the DesignLab research team to deliver a seamless, user-centered experience.

Led the redesign of the customer portal, collaborating closely with the DesignLab research team to deliver a seamless, user-centered experience.

Double Diamond

UX Research

IA

Accessibility

Desktop UI

Mobile UI

Confiamed - Ecuador

Confiamed - Ecuador

Confiamed - Ecuador

Led UX research and strategic planning to redesign digital user flows and revamp the visual identity across Confiamed’s app and insurance platforms.

Led UX research and strategic planning to redesign digital user flows and revamp the visual identity across Confiamed’s app and insurance platforms.

Led UX research and strategic planning to redesign digital user flows and revamp the visual identity across Confiamed’s app and insurance platforms.

Lean UX

User Journey Mapping

Design System

Desktop UI

Mobile UI

Juan Valdez - Colombia

Juan Valdez - Colombia

Juan Valdez - Colombia

Designed the coffee ecommerce app for Colombia’s most iconic coffee brand, with international presence in over 30 countries.

Designed the coffee ecommerce app for Colombia’s most iconic coffee brand, with international presence in over 30 countries.

Designed the coffee ecommerce app for Colombia’s most iconic coffee brand, with international presence in over 30 countries.

Design Thinking

Research

User Flows

Design System

Mobile UI

Holcim - Latam

Holcim - Latam

Holcim - Latam

Conducted research and UX design for the ecommerce platform of the largest cement company, focused on B2B sales efficiency.

Conducted research and UX design for the ecommerce platform of the largest cement company, focused on B2B sales efficiency.

Conducted research and UX design for the ecommerce platform of the largest cement company, focused on B2B sales efficiency.

Design Thinking

Research

User Testing

Design System

Desktop UI

Mobile UI

Holper - Colombia

Holper - Colombia

Holper - Colombia

Led the UX and UI design of Holper, a Colombian startup, improving service flows and the experience for clients and providers.

Led the UX and UI design of Holper, a Colombian startup, improving service flows and the experience for clients and providers.

Led the UX and UI design of Holper, a Colombian startup, improving service flows and the experience for clients and providers.

Lean UX

UX Research

Design System

Interface Redesign

Mobile UI

Some details are confidential, but you can explore more projects on my Behance Portfolio.

Behance

Behance

Expertise

My skills

Skills developed through years of experience in the digital design industry, across multiple roles and projects.

Customer Experience

CX

Deep understanding of customer needs to improve satisfaction, retention, and service consistency.

Customer journey analysis

Customer journey analysis

Customer journey analysis

Voice of the customer mapping

Voice of the customer mapping

Voice of the customer mapping

Touchpoint consistency

Touchpoint consistency

Touchpoint consistency

Behavioral insight interpretation

Behavioral insight interpretation

Behavioral insight interpretation

Service blueprinting

Service blueprinting

Service blueprinting

User Experience

UX

Ability to design intuitive experiences based on research, usability, and continuous iteration.

Task flow definition

Task flow definition

Wireframe prototyping

Wireframe prototyping

User research synthesis

User research synthesis

Accessibility auditing

Accessibility auditing

Interaction logic design

Interaction logic design

User Interface

UI

Expertise in building clear, consistent, and accessible interfaces across platforms and devices.

High-fidelity prototyping

High-fidelity prototyping

UI states & interaction flows

UI states & interaction flows

Microinteraction animations

Microinteraction animations

UI accessibility compliance (WCAG)

UI accessibility compliance (WCAG)

Design handoff and documentation

Design handoff and documentation

Design System

DS

Structured thinking to create scalable, maintainable systems that support product consistency.

Design token structuring

Design token structuring

Component architecture

Component architecture

Figma libraries management

Figma libraries management

Documentation standards

Documentation standards

Governance and versioning

Governance and versioning

Artificial Intelligence

AI

Practical use of AI to accelerate exploration, enhance collaboration, and support smarter decision-making across product teams.

Prompt engineering

Prompt engineering

AI-based content generation

AI-based content generation

Data interpretation with AI support

Data interpretation with AI support

Automation of tasks with AI agents

Automation of tasks with AI agents

Responsible use of AI

Responsible use of AI

Human skills

Soft Skills

More than just tools or frameworks, these are the personal qualities that help me work better with others, and keep improving.

Empathy

Empathy

Effective communication

Effective communication

Problem solving

Problem solving

Collaboration

Collaboration

Strategic thinking

Strategic thinking

Favourite stack

My Design Process

How I Work

While each project is unique, my approach consistently follows a structured process that combines research, strategy, design, and validation. Still, every challenge is different — shaped by timing, goals, and budget — so I adapt the process to fit the needs of each project, always aiming to deliver real value to both users and business.

Understand the Context

Research & Discovery

Define the Problem

Ideate & Explore Solutions

Prototype & Iterate

Test with Users

Final Design & Handoff

Measure & Learn

Deliver Value

Understand the Context

Research & Discovery

Define the Problem

Ideate & Explore Solutions

Prototype & Iterate

Test with Users

Final Design & Handoff

Measure & Learn

Deliver Value

Contact

Let’s connect,
talk and design

Let’s connect,
talk and design

If you’d like to collaborate, have questions about my work, or simply want to start a conversation about UX, UI, or product design — feel free to reach out. I’ll get back to you as soon as possible.

If you’d like to collaborate, have questions about my work, or simply want to start a conversation about UX, UI, or product design — feel free to reach out. I’ll get back to you as soon as possible.

psksx1@gmail.com

+57 310 833 7287

Medellín - Colombia

Samuel Silva

Experience is what stays
— and shapes the brand we trust.

Samuel Silva

Experience is what stays
— and shapes the brand we trust.

MDes · UX/UI Visual Product Designer

Samuel Silva

© All right reserved

MDes · UX/UI Visual Product Designer

Samuel Silva

© All right reserved